Here are the basics when it comes to the cost and durability of exterior paint versus exterior coating.

At Texas Home Improvement, one of our specialties is exterior coating. We’re proud to be experts at installing TEX•COTE® COOLWALL® Systems.

But there’s a question we hear a lot in our line of work: “What’s the difference between exterior coating and regular house paint?” Unfortunately, many people haven’t heard of exterior coating and aren’t familiar with the many benefits.

Today, we’re breaking down the major differences between exterior paint and exterior coating, from product formulation to cost savings.

The difference between exterior paint and exterior coating.

There are many differences between regular house paint and exterior coating, starting with the product composition. House paint contains four primary ingredients: pigments, binders, solvents (liquids), and additives.

On the other hand, exterior coating is made with a more rigorous recipe. Exterior coatings contain volcanic ash, polymers, and acrylic, which come together to create a highly durable coating.

Which is more durable: Exterior coating or exterior paint?

Even the most professional paint job only lasts three to six years, maybe seven if you’re in a mild climate. But you can’t avoid the effects of sunlight, precipitation, and other environmental factors. So fading, peeling, and chipping are inevitable after a while.

On the other hand, exterior coating can last a lifetime—literally. Laboratory tests confirm that TEX•COTE® COOLWALL® shows no signs of fading even after 10-12 years.

The product’s sturdiness is hardly surprising, given the origin story of TEX•COTE® COOLWALL®. The product was first developed as a coating for military vehicles in the desert, such as tanks and humvees. In that environment, durability is critical.

Regardless of the climate, you can reap the benefits of that military technology. When you opt for TEX•COTE® COOLWALL® over paint, your home looks beautiful for much longer.

The installation process for exterior house paint versus exterior coating.

Most people opt to hire professionals when it comes time to paint their house. But if you’re determined to DIY it, you can. It’s not a small task, but painting your own house can save you a lot of money.

On the other hand, exterior coating must be installed by a professional. The home’s surface needs to be correctly prepped to ensure that the coating lasts. Professional installation is key if you want to reap the benefits of exterior coating’s longevity and durability.

The cost difference between regular exterior paint and exterior coating.

If you’re just comparing the cost of product and installation, regular house paint will be cheaper. But when you consider a longer time horizon, exterior coating is the more economical choice for two reasons.

First, as mentioned above, exterior coating lasts much longer than paint. You might pay more upfront, but you don’t have to pay for another installation every few years. Your investment lasts much, much longer.

Second, opting for exterior coating over exterior paint can save you money in other areas. Keep reading to learn how!

Is exterior coating more energy-efficient than exterior house paint?

In a word, yes. To be more specific, regular house paint can’t improve your home’s energy efficiency. But exterior coating can.

A few ways TEX•COTE® COOLWALL® increases energy efficiency:

  • Deflecting heat away from your home, thereby reducing the ambient temperature of the surface,
  • The surface temperature with exterior coating is usually about 40°F cooler than a comparable home with regular paint. 
  • Most people save an average of 20% on their energy bills by switching to TEX•COTE® COOLWALL® Systems.


Still, have questions on the difference between exterior paint and exterior coating? Then get in touch with the team at Texas Home Improvement. We’d be glad to have a conversation and decide if TEX•COTE® COOLWALL® is right for you.